Social Construction of Demand process

What is the “Social Construction of Demand” approach ?

The Social Construc­tion of Demand (SCD) approach is a metho­do­lo­gi­cal fra­me­work that can be applied to streng­then agri­cul­tu­ral coope­ra­tives by hel­ping them bet­ter unders­tand the diverse needs of their far­mer mem­bers and, in turn, deve­lop more effec­tive and res­pon­sive sup­port ser­vices. It moves away from pro­po­sing stan­dar­di­sed, “rea­dy-made” solu­tions and ins­tead equips deve­lop­ment agents and coope­ra­tive tech­ni­cians with tools to co-construct solu­tions based on the actual situa­tions and concerns of far­ming hou­se­holds. By star­ting with the actual situa­tions, prac­tices, and concerns of far­mers, it enables the co-construc­tion of more rele­vant and efff­fec­tive ser­vices, the­re­by pro­mo­ting more sus­tai­nable and inclu­sive agri­cul­tu­ral deve­lop­ment.